KitchenAid, makers of dishwashers and other home appliances, now has a big social media mess to clean up.
During Wednesday night’s presidential debate, Barack Obama credited his tenacious grandmother who helped raise him and passed away three days before he was elected president.
Moments later, @KitchenAidUSA, the company’s official Twitter account, sent this:
“Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’.”
The insensitive tweet not only went to the company’s 25,000 followers, but also included a hashtag to make it a part of NBC News’ social debate conversation. The company hastily deleted the tweet, but the damage was done. Many quickly retweeted the comment, while others replied with scathing remarks.