Keurig Sees Too Many Products Destroyed; Releases Statement To Public

Before the weekend started, Keurig decided to remove their ads from the Sean Hannity Radio Show because of his interview with Judge Roy Moore.

Let me preface this by saying Sean Hannity does not – and did not – support child molestation. He said flat out that the accusations against Roy Moore are “disgusting.” His only “support” for Moore is to say these rushes to judgment often end badly, ruining lives, and then the accusations turn out to be false. Hannity is not one of those individuals who like to see people tried in the media.

But he has constantly stated the if Moore did these things he should not be in Senate (or any such place). He did misspeak in a way that made it SEEM he was saying it would be ok if the 14 yr old consented. Anyone who listens to him honestly would KNOW that was just an error in phrasing (he didn’t say those words exactly, what he said just seemed like it.)

Keurig not understanding or forecasting their actions,  decided to tweet this out and thought they were going to get away with it.

Call it fate, call it activism. Trump supporters who have Keurig machines created a destructive boycott where they publicly destroyed the machine and uploaded their actions to social media.

Keurig has responded to consumer actions with this statement:

The catalyst for the current situation was commentary made by Sean Hannity on his TV and radio programs last week, which sparked a significant number of consumer complaints directed to us as advertisers on his TV program. Hannity himself later apologized for his comments in his own tweet: “As I said on TV tonight, I apologize when I misspoke and was not totally clear earlier today.”

In most situations such as this one, we would “pause” our advertising on that particular program and reevaluate our go-forward strategy at a later date. That represents a prudent “business as usual” decision for us, as the protection of our brand is our foremost concern. However, the decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of “taking sides” in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intent.

I want you to know the decision to communicate our short-term media actions on Twitter was done outside of company protocols. Clearly, this is an unacceptable situation that requires an overhaul of our issues response and external communications policies and the introduction of safeguards to ensure this never happens again. Our company and brand reputations are too valuable to be put at risk in this manner.

It looks like the powers that be are blaming the release of their intentions on an employee. Here’s the deal though, they must have been talking about it for the employee to think that was the way they were going, yes?

Hannity did not provide a friendly platform for Moore and asked questions that gave Moore no wiggle room, but then again I guess the individuals over at Keurig do not listen to Hannity or they would have known how the interview was conducted.

What do you think about this statement by Keurig officials? SHARE your opinion below in the comment section and add this to your Facebook/Twitter timeline.

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Wayne Dupree

Wayne Dupree is owner and founder of WayneDupree.com. He was named to the 2017 Newsmax’s 50 Most Influential African-American Republicans. He served in the USAF between 1987-1995. He saw time in Operation Desert Storm/Shield and is the father of three. He is the host of the Wayne Dupree Show.

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