These companies who do stuff like this know exactly what they are doing.
They want attention and business so they come up with something controversial to get what they want. Same as these celebrities who let a tit fall out or say something jacked up. They want their name in the news.
On Wednesday, Gucci released a statement regarding a sweater that had a “likeness” of blackface, “Gucci deeply apologizes for the offense caused by the wool balaclava jumper. We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.”
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019
After Gucci’s wool balaclava jumper sparked outrage on social media for appearing to mimic blackface, the company has apologized and removed the product.
The piece from Gucci’s Fall Winter 2018 runway show looks like a black turtleneck that is worn up over the nose, with a red-lined cutout for customers’ mouths. It was inspired by “vintage ski masks,” according to its product description, which says it could also be worn just around the neck. The price: $890.
Amid Black History Month, social media users pointed out that the sweater could be seen as a depiction of blackface.
This excerpt published by USAToday
This stuff has to be on purpose – a great publicity stunt. Anyone that buys a $4,000 key chain doesn’t care about offending blacks. Next thing you know criminals will be getting “sentencing enhancements” for wearing a black ski-mask.
So @gucci puts out a sweater that looks like blackface……
On Black History Month….
And then issues an apology because they didn't know that blackface images are racist.
— Tariq Nasheed 🇺🇸 (@tariqnasheed) February 7, 2019
Thanks for the apology, but you really need to diversify your R&D team. This was an easy oversight that a diverse team would have caught early. Sad that this continues in 2019
— Carol Sankar (@CarolSankar) February 7, 2019
— Michael King (@mhking) February 7, 2019
If you hire more Black people and cultivate an environment where people on all levels of the company feel comfortable to speak up incidents like this will be avoided.
— The GLOWBOSS (@VanessaVeasley) February 7, 2019
Imagine someone insisting your culture and experience is not valid and telling you what you should or shouldn’t be offended by…simply cuz it doesn’t apply to them! Imagine black people discounting and devaluing your experience as a white person, simply cuz ‘they don’t get it’!
— chocolate ji-mints (@choc_jimints) February 7, 2019
Gucci made this item slightly offensive (just racist enough to cause outrage, but not racist enough to be indefensible) on purpose, so that Gucci could get black twitter talking about their item. Then Gucci came with the textbook apology after they got the attention they wanted.
— Wakanda Shit Is That? (@unemployedfatty) February 7, 2019
— JAIRU (@thejairu) February 7, 2019
So how many people did this get past before someone relaized it maybe wasn’t a good idea. It’s funny the companies are always apologizing after the decision makers think something so obviously wrong to the world is ok. Is it safe to say there are 0 American Black people staffed?
— Kay Mogul (@KayMogul) February 7, 2019
I have this feeling that there are thousands of bad ideas in these companies rolling around and most get caught but a few slip through the cracks due to not having a strong enough “people of color with common sense” filtration system….
— William Bentley 2 (@williambentley2) February 7, 2019
It’s a tacky look, but it’s NOT blackface. What next? Ski masks aren’t okay, or wait, they are only okay in certain colors?
— Julie K. Nix (@JulieKNix) February 7, 2019
People who are not black aren’t equipped to tell black people what is and isn’t racist point blank.
— Politically Correct 🍭✨ (@Unwriittenn) February 7, 2019
— ♤JASMINE♤ (@Bombshelljas) February 7, 2019