Well, looks like ratings slump king Chuck Todd is not too happy that the bigwigs over at MSNBC are considering placing former Fox News host Shep Smith in a prime-time slot.
MSNBC executives are playing around with the idea of bringing on board Smith, according to a new report from The Daily Beast.
Smith, who left Fox News this past October, has been being courted by MSNBC President Phil Griffin once his non-compete clause from his Fox News agreement expires.
The cable network is floating the idea of moving around spots in order to give Smith a primetime spot, in hopes of boosting ratings at MSNBC.
Chuck Todd would reportedly be getting bumped from “prime-time” to “crap-time,” and he isn’t happy about this proposed plan.
“It’s unclear what slot he would take, but we’d want him in primetime,” a source familiar with matters at MSNBC told The Daily Beast.
Meanwhile, the ratings performance of Chuck Todd, who leads the regular show MTP Daily on at 5 p.m., was described as that of “a hammock,” according to a source who spoke to the Beast regarding the race for ratings and why the network is seeking overhaul their show lineup.
Todd and his staff, according to several sources, are said not to be pleased with the possible show slot switch. Per The Daily Beast:
However, Todd is said to be resisting such a move. Several sources inside NBC cited the perception that his new slot would hurt him with an even bigger dip for any program that airs after the successful Morning Joe franchise. Others said that some of the show’s staffers were less-than-thrilled by the scheduling demands of an earlier time slot. One source told The Daily Beast that NBC News and MSNBC Chairman Andy Lack recently traveled to D.C. to meet with the Meet the Pressstaff to discuss the team’s weekend show and various other projects, including the show’s podcast and a possible role on NBC’s forthcoming streaming platform.
Other names, like 2 p.m. host Katy Tur, have also been floated for the 3 p.m. slot, which will be vacated when anchor Ali Velshi moves into a new weekend role. MSNBC recruited Joshua Johnson from NPR late last year for an anchor role; he’s expected to eventually join the weekday lineup as well. [Meidaite]
Clearly, Todd is worried that someone like Shep Smith will steal his thunder.
Todd has recently abandoned his last shred of journalistic dignity and gone all-in as a member of the anti-Trump #Resstance, just like Shep did over at Fox News.
Sleepy Eyes Chuck Todd is no longer reporting the news (not that he ever did) and is instead in full-blown “activist mode” which is likely why his ratings are in the toilet.
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