It doesn’t pay for companies to go “woke.”

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On any level whatsoever.

It’s a mess from top to bottom and can end up literally destroying your brand.

And that’s exactly what we’re seeing unfold with Coca-Cola, who decided to get into politics and also push left-wing race division garbage.

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These are two items that a sugary, carbonated soft drink company shouldn’t touch with a ten-foot pole – they should fire their entire PR department.

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Since they got “woke,” Coke has faced down angry consumers, sagging sales, and now, things just got worse for the disgraced beverage company.

All the “woke” nonsense has angered shareholders, and they’re now taking action.

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Bizpacreview reported that concerned Coca-Cola shareholders are taking action against the “woke” carbonated soft drink manufacturer for its embrace of race-driven policies.

The shareholders were spurred by a January demand by Coca-Cola’s general counsel that law firms representing the company must “commit that at least 30% of each of billed associate and partner time will be from diverse attorneys, and of such amounts at least half will be from Black attorneys,” according to Powerline.

If firms do not meet minimum diversity commitments they could face consequences ranging from fee reductions to outright termination.

The American Civil Rights Project sent a letter to Coca-Cola on behalf of shareholders earlier this month demanding the company either “publicly retract the discriminatory outside-counsel policies it announced in January or provide access to the corporate records related to the decision of Coca-Cola’s officers and directors to adopt and retain those illegal policies.”

That’s pretty brutal and very serious stuff.

But look how they ended the letter…

“The Stockholders therefore demand that you immediately publicly retract the Policies in their entirety,” the ACRP letter concluded. “If we do not receive a response to these demands within 30 business days, we will understand. . .Coke. . .to have refused to address these matters themselves. At that point, the Stockholders will be forced to seek judicial relief to protect Coke and the Stockholders’ interests in the company from your continued breaches of your fiduciary duties.”

Talk about a warning shot.

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And good for them…we need to fight back against these companies who are pushing this divisive, left-wing nonsense.

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