As a former PR/marketing guru, it always amazes me to sit back and watch these companies commit “brand suicide” in the name of politics.
I am as conservative as they get – and I have been since I was 18-years-old. With that said, I’d never recommend to any client to get “red-pilled” and advertise their politics to their customers – even if it’s politics that I agree with. No way. Big, big mistake.
Patriotism is great for a fair amount of brands, like Ford, John Deer, and other companies who have a base of very “all American/heartland” types. But “patriotism” is different than “politics.”
Well, it used to be – maybe not so different anymore, but still, you get where I’m going with this…
The more” liberal branding” is fine for Whole Foods, Subaru, and Patagonia, because that’s their base…and marketing and branding people should understand this.
I get it – and I always have, but I’m a normal person who hasn’t had my brain eaten by the progressive disease.
These progressive commies who work in advertising/marketing/PR and HR are unable to think clearly, and are using and abusing corporate brands to spread their politics because they think it’s “cool” and “trendy.”
I mean, maybe it is for a really small percentage of bubble-dwelling liberal kooks, but not for the majority of Americans.
Coca-Cola is the type of brand with “mass appeal.” They cross over to many demographics – and that’s why brands like this. need to be careful about getting political. You will alienate one portion of your customers instantly. It’s such a dumb move, but Coke did it – and they’re still paying the price.
Bizparreview is reporting that a North Carolina county is banning Coca-Cola vending machines in public office buildings under its purview as a response to corporate left-wing activism.
The commissioner leading the effort acknowledged that “Yes, we are trying to cancel Coca-Cola. To use their tactics against them.”
Boycotts traditionally have been part of the progressive toolbox, but conservatives are increasingly receptive to adopting a similar technique to send a message to virtue-signaling corporations and their politics-pushing executives.
Surry County commissioners, all of whom are reportedly Republicans, adopted the resolution in a 3-2 vote to remove the soft-drink machines as a way to register disapproval with woke Coke’s criticism of the Georgia voting reform law.
Coke machine ban advocate and voting integrity advocate Eddie Harris, the longest-serving commissioner in Surry County, implied that, as alluded to above, turnabout is fair play and that the response to the boycott from constituents has been mostly positive. Surry County is located in the Greensboro-Winston Salem area.
“The left-wing in America, they defund, they boycott, they cancel, they tear down statues – all sorts of egregious actions,” Harris explained in an interview with Winston-Salem-based WXII TV.
“The expectation from them is that the opposing political side will cower in the corner, and we’re supposed to accept that, and it’s supposed to be okay. And it’s not okay,” he explained.
This is the absolute last thing you want for your brand – a bunch of pissed-off people banning your product, and associating you with the least popular political party on the planet.
The same exact thing is happening to the NBA right now…they associated themselves with the violent Marxist group BLM and their ratings literally tanked in record-time.
People are just over all of this nonsense. We don’t want to see this type of “activism” in our shopping and entertainment.
I just don’t know how much more clear we can make this point to these corporate and sports buffoons…
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