Walmart made a classic business mistake when they caved to the liberal outrage mob. We’ve seen this blunder hundreds of times and we know how it plays out (Dick’s Sporting Goods).

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Regardless of what they think about themselves, the retail giant is not too big to fall, and they just took their first step off the cliff when they decided to stop selling handgun and short-barrel rifle ammunition. They took another giant step towards the ledge when they told customers not to openly carry firearms in its stores, even where state laws allow it.

What are they thinking?

Now, in a last-ditch desperate effort to back-peddle, Walmart is claiming that they didn’t actually cave to the left – they’re just refocusing on “hunters” and “sports enthusiasts.”

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Yeah, right.

Meanwhile, the public out lash from pro-gun patriots is reaching a boiling point.

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Walmart rejected claims by Second Amendment advocates that it was giving in to antigun lobbyists when it announced Tuesday that the super chain would discontinue handgun sales in Alaska and the sale of short-barrel rifle and handgun ammunition nationwide.

In a statement to Fox News, Walmart spokesman Randy Hargrove said the store was bringing its “ammunition offerings in line with our firearms assortment.”

He added, “We’re focusing on the hunters and sports shooting enthusiasts that we’ve always served.”

Company CEO Doug McMillon wrote in a memo earlier Tuesday that Walmart will shift its focus toward long-barrel deer rifles and shotguns, supplying much of the ammunition they require and providing hunting and sporting accessories and apparel.

“We have a long heritage as a company of serving responsible hunters and sportsmen and women, and we’re going to continue doing so,” McMillon said.

On the day of the announcement, the embattled National Rifle Association (NRA) released a statement saying the “strongest defense of freedom has always been our free-market economy” and that “is shameful to see Walmart succumb to the pressure of the antigun elites.”

The NRA said the firearms sale policy would force customers to go to competing retailers “who are more supportive of America’s fundamental freedoms.” [Fox News]

Walmart should take notes: Dick’s Sporting Goods lost $150 million dollars when it pulled this same type of anti-gun garbage last year. Walmart is not too big to fall, and there is no group of people more passionate than #2A supporters. This was a big mistake, and I predict they’ll live to regret it.

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